SCIENCE AND RESEARCH

it’S only white noise.
but not aS you know it…

Some ideas come from a lab...
And some come from life.

A PROVEN TECHNIQUE. BUT A BRAND NEW APPROACH.

Here at TinniSoothe, we are on a mission to provide sufferers with practical, discreet and effective tinnitus relief. All day, all night.

There is no cure for tinnitus. We will never claim that we have invented a cure for tinnitus, or even that we have come up a new therapeutic approach. But we have re-imagined an established technique to provide tinnitus relief. TinniSoothe is a new mode of delivery for sound therapy, or sound enrichment.

Yes it’s only white noise. But not as you know it.

WHAT THE EXPERTS SAY

TINNITUS & SOUND THERAPY

This is what Tinnitus UK says about sound therapy:

“People who have tinnitus often report that it is more noticeable and bothersome in a quiet environment, and that listening to other sounds can make it less intrusive. Sound can either help distract you from your tinnitus, or help your brain to become more used to it, and eventually able to ignore it. This is called habituation. Using sound continues to be a standard part of the toolbag of tinnitus management strategies…”

This is what the American Tinnitus Association says about sound therapy:

“In general, sound therapy refers to the use of external sound to alter a patient’s perception of - or reaction to - tinnitus. Like other tinnitus treatments, sound therapies do not cure the condition, but they may significantly lower the perceived burden and intensity of tinnitus.”

READ TINNITUS UK's OWN REVIEW OF TINISOOTHE

READ TINNITUS UK's GUIDE TO SOUND THERAPY

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HELPING YOU HABITUATE TO TINNITUS

TINNISOOTHE & SOUND THERAPY

Sound-based therapies function on four general mechanisms of action known as: masking, distraction, habituation and neuromodulation (Henry et al., 2008; Newman & Sandridge, 2012).

Used as recommended, TinniSoothe has been designed to be most effective with two of these general mechanisms:

Distraction: using external sound to divert a patient’s attention from the sound of tinnitus

Habituation: helping the patient’s brain reclassify tinnitus as an unimportant sound that can and should be consciously ignored

To achieve long-term habituation, we do not recommend using TinniSoothe for extended periods of masking consistent with the British Society of Audiology’s published Practice Guidance: “Sound enrichment should be used at a level that is a little quieter than the tinnitus sound. Some people have used masking (loud noise which covers the tinnitus) but this does not encourage habituation and the tinnitus can appear loud when the masking is removed.”

MORE ABOUT HABITUATION

THE STATE OF THE SCIENCE

Many research studies and scientific papers have been published on the efficacy of sound therapy.

As early as 1903, a physician called Spaulding used a piano to match the frequency of tinnitus in his patients. He increased the volume of the note until their tinnitus became inaudible to the patient.

In 1993, Jastreboff and McKinney introduced the theory of “habituation of the disordered auditory system” and used low-level sounds to help improve a person’s tinnitus.

In 2020, Wang et al. published an holistic review of the ‘state of the art’ across the various types and forms of sound therapy, in the publication Therapeutic Advances in Chronic Disease.

The article abstract can be viewed online at the NIH’s National Library of Medicine:

The results said: “there are various forms of sound therapy, and most of them show positive therapeutic effects. The effect of customized sound therapy is generally better than that of non-customized sound therapy, and patients with more severe initial tinnitus respond better to sound therapy.”

In the past, white noise has been presented as a ‘broadband noise’, a rather blunt tool for managing tinnitus. It’s one of the reasons we made TinniSoothe so configurable, with 60 micro-settings for volume and 40 micro-settings for frequency. Most users will be able to configure the device so that it is just right for their tinnitus.

With its discreet design and seamless usability, TinniSoothe is a pioneering invention. The device re-imagines the clinically proven use of sound therapy, and offers a beacon of hope for countless tinnitus sufferers.

Selma Becker-Parker
Audiologist and Ear Care Specialist - RHAD FSHAA
Clinical Advisor to TinniSoothe

Designed to fit your life

We have tirelessly focussed on usability as our core design principle. Simply put, we want Tinnisoothe to become a seamless part of your day-to-day life. Find out how you can make the most of Tinnisoothe.

FAQs

Created because we care

We care passionately about helping tinnitus sufferers. As sufferers ourselves, we know only too well the impact it can have on your life - every day. Our aim to help is the whole reason we started the company and it’s our sole focus.

OUR STORY

A business with purpose

We believe it’s crucial to talk about our mental well-being in an open and honest way and encourage you to do the same. It’s estimated that 740 million people around the world have tinnitus - so there are lots of conversations to be had.

MENTAL HEALTH

It is generally accepted that sound therapy is safe, and can be effective at suppressing tinnitus in individuals. However, the research evidence underpinning sound therapy is mostly of low quality. Therefore, as described by Harvard Health, “treatments are a trial-and-error approach”.

We know we can’t help everyone with tinnitus. This is why we offer a 30-day money back guarantee, if TinniSoothe is not effective for a particular user.

That said, our product has been designed and iterated over a 5-year period, to increase the likelihood of effective tinnitus relief. TinniSoothe has been designed to be a “constant companion” for sufferers, taking the edge off their tinnitus and reducing their anxiety and stress.

We engaged a dozen trialists during product testing, who thoroughly tested TinniSoothe for both usability and effectiveness. We measured outcomes such as tinnitus distress, anxiety, depression and sleep. The results have been truly impressive, and the feedback encouraged us to self-fund this project all the way to a commercial launch.

We have literally put our own money where our mouth is… or where our ears are!