SCIENCE AND INDEPENDENT RESEARCH
Sound therapy for tinnitus relief.
Delivered in a brand new way.
A PROVEN TECHNIQUE. A UNIQUE APPROACH.
We have invented the world’s first sound therapy device which provides day-and-night tinnitus relief, without the need for anything in or around the ears.
There is no cure for tinnitus, but there is relief. We will never be one of those companies that claims to have invented a cure for tinnitus, or a new therapeutic approach. But we have re-imagined an established technique to deliver tinnitus relief. TinniSoothe is a new vehicle for sound therapy, or sound enrichment.
The device was invented by Howard Presland, company founder, who has lived with tinnitus since 2013. Some ideas come from a lab. And some come from life itself.
TINNITUS & SOUND THERAPY
What The Experts Say
“People who have tinnitus often report that it is more noticeable and bothersome in a quiet environment, and that listening to other sounds can make it less intrusive. Sound can either help distract you from your tinnitus, or help your brain to become more used to it, and eventually able to ignore it. This is called habituation. Using sound continues to be a standard part of the toolbag of tinnitus management strategies.”
Tinnitus UK
“In general, sound therapy refers to the use of external sound to alter a patient’s perception of - or reaction to - tinnitus. Like other tinnitus treatments, sound therapies do not cure the condition, but they may significantly lower the perceived burden and intensity of tinnitus.”
American Tinnitus Association
THE STATE OF THE SCIENCE
Many research studies and scientific papers have been published on the efficacy of sound therapy.
As early as 1903, a physician called Spaulding used a piano to match the frequency of tinnitus in his patients. He increased the volume of the note until their tinnitus became inaudible to the patient.
In 1993, Jastreboff and McKinney introduced the theory of “habituation of the disordered auditory system” and used low-level sounds to help improve a person’s tinnitus.
In 2020, Wang et al. published an holistic review of the ‘state of the art’ across the various types and forms of sound therapy, in the publication Therapeutic Advances in Chronic Disease.
The article abstract can be viewed online at the NIH’s National Library of Medicine:
The results said: “there are various forms of sound therapy, and most of them show positive therapeutic effects. The effect of customized sound therapy is generally better than that of non-customized sound therapy, and patients with more severe initial tinnitus respond better to sound therapy.”
In the past, white noise has been presented as a ‘broadband noise’, a rather blunt tool for managing tinnitus. It’s one of the reasons we made TinniSoothe so configurable, with 60 micro-settings for volume and 40 micro-settings for frequency. Most users will be able to configure the device so that the sound is slightly below the level of their tinnitus, aiding distraction.
HELPING YOU HABITUATE TO TINNITUS
TINNISOOTHE & SOUND THERAPY
Sound-based therapies function on four general mechanisms of action known as: masking, distraction, habituation and neuromodulation (Henry et al., 2008; Newman & Sandridge, 2012).
Used as recommended, TinniSoothe has been designed to be effective with two of these general mechanisms:
Distraction: using external sound to divert a patient’s attention from the sound of tinnitus
Habituation: helping the patient’s brain reclassify tinnitus as an unimportant sound that can and should be consciously ignored
To achieve long-term habituation, we do not recommend using TinniSoothe for extended periods of masking, consistent with the British Society of Audiology’s published Practice Guidance: “Sound enrichment should be used at a level that is a little quieter than the tinnitus sound. Some people have used masking (loud noise which covers the tinnitus) but this does not encourage habituation and the tinnitus can appear loud when the masking is removed.”
MEET OUR CLINICAL ADVISORY BOARD
In 2025 we launched our Clinical Advisory Board to bring together respected clinicians across audiology, psychology, and hearing care. As independent advisors to TinniSoothe, their insight helps to shape our research strategy, guide our innovation, and strengthen our support for the tinnitus community.
CLICK ON PICTURE TO READ FULL BIO
Mr Rob Shepheard, Consultant Audiologist
Dr Gladys Sanda, Tinnitus & Hyperacusis Specialist
Lena Batra, Hearing Care & Deaf Awareness Consultant & Trainer
Dr James Jackson, Chartered Psychologist
In our trial, all participants used the device for a one-month intervention period, with no dropouts or serious adverse events. The majority of participants elected to keep the device and 80% reported they would recommend it to friends and family.
This device is designed to provide comfortable and discreet relief of tinnitus symptoms using sound therapy.
The Combat Stress Centre for Applied Military Health Research
Feasibility Study conducted with UK military veterans living with tinnitus
Designed to fit your life
We have tirelessly focussed on usability as our core design principle. Simply put, we created TinniSoothe to fit seamlessly into your day-to-day life. Find out how you can make the most of TinniSoothe with intended use.
Created because we care
We care passionately about helping people overcome tinnitus distress. As sufferers ourselves, we know the impact tinnitus can have on daily life. The whole reason we started the company is to help people who are struggling - and it’s our sole focus.
A business with purpose
We believe it’s crucial to talk about our mental well-being in an open and honest way. It’s estimated that 740 million people around the world have tinnitus - and many live with linked conditions such as anxiety, depression or insomnia.
TinniSoothe: Recognised by those who matter…
Registered as a Class 1 medical device
Patent protected
Manufactured with care
Reviewed independently
